Consumer Health Data Privacy Policy
Last updated September 29, 2026
1. Introduction
YouthfulDNA® (“YouthfulDNA,” “we,” “our,” or “us”) recognizes that consumer health data can be highly sensitive.
This Consumer Health Data Privacy Policy explains how YouthfulDNA® collects, uses, processes, shares, protects, retains, and deletes consumer health data and how consumers may exercise applicable rights.
This Policy supplements the YouthfulDNA®:
- Privacy Policy;
- Genetic Privacy Notice;
- Terms of Service;
- Refund Policy; and
- Medical & Genetic Disclaimer.
Where this Consumer Health Data Privacy Policy provides more specific rights or disclosures concerning consumer health data, it should be read together with those other policies.
YouthfulDNA® prominently links this Consumer Health Data Privacy Policy from youthfuldna.com.
2. What Is Consumer Health Data?
For purposes of this Policy, “consumer health data” means personal information that is linked or reasonably linkable to an individual and that identifies or reveals information concerning that individual’s physical or mental health status, health-related characteristics, or health-related services or products, where covered by applicable law.
Depending on applicable law and the Services used, consumer health data may include:
- Genetic information;
- DNA sample information;
- Genotype information;
- Raw genetic data;
- Genetic variants;
- Genetic-analysis results;
- Genetic reports;
- Genetic interpretations and educational insights;
- Information concerning skin-health characteristics;
- Information concerning nutritional, wellness, or other biological traits;
- Information concerning use of or interaction with genetic-testing Services;
- Information concerning a request for or purchase of certain health- or wellness-related products or Services;
- Health-related information voluntarily provided to YouthfulDNA®;
- Information inferred or derived from other data that reveals a consumer-health characteristic; and
- Other information treated as consumer health data under applicable law.
Consumer health data does not include information excluded from applicable law, such as properly de-identified information where applicable legal requirements for de-identification are satisfied.
3. Categories of Consumer Health Data We Collect
Depending on the Services requested, YouthfulDNA® may collect or process the following categories of consumer health data.
Genetic and Biological Information
- DNA sample information;
- Sample-identification information;
- Raw genotype information;
- Genetic variants analyzed;
- Genetic-analysis results;
- Personalized genetic reports;
- Genetic interpretations and educational insights; and
- Information inferred or derived from genetic data.
Skin Health and Wellness Information
- Skin-health characteristics reflected in genetic reports;
- Wellness-related genetic traits;
- Nutritional or lifestyle information voluntarily provided by the consumer;
- Supplement-related or skincare-related information voluntarily provided by the consumer; and
- Other wellness information necessary to provide requested Services.
Service-Use Information
Certain information about a consumer’s interaction with YouthfulDNA® may itself reveal health- or genetic-testing activity, including:
- Purchase of a genetic-testing Service;
- Kit registration;
- Genetic-testing consent;
- Sample-submission status;
- Report availability;
- Report access;
- Selection or purchase of additional genetic reports; and
- Customer-support communications relating to genetic or wellness Services.
YouthfulDNA® does not treat ordinary website browsing information as consumer health data unless it is linked or reasonably linkable to information revealing a consumer’s health or genetic status, activities, or Services.
4. Why We Collect and Use Consumer Health Data
YouthfulDNA® may collect and use consumer health data for purposes including:
- Registering and identifying DNA collection kits;
- Receiving and coordinating processing of DNA samples;
- Performing or facilitating genotyping and genetic analysis;
- Analyzing selected genetic variants;
- Generating personalized genetic reports and educational insights;
- Delivering genetic reports;
- Providing additional genetic reports requested by the consumer where supported by existing genetic information and appropriate consent;
- Maintaining customer accounts and report access;
- Providing customer support;
- Communicating order, kit, sample, and report status;
- Processing privacy, consent, deletion, or sample-destruction requests;
- Maintaining the security, quality, reliability, and integrity of the Services;
- Preventing fraud or unauthorized activity;
- Fulfilling legal, regulatory, contractual, or recordkeeping obligations; and
- Carrying out other purposes disclosed to and appropriately authorized by the consumer.
YouthfulDNA® will not collect, use, or share additional categories of consumer health data or use consumer health data for materially different purposes without providing required notice and obtaining any affirmative consent required by applicable law.
5. Sources of Consumer Health Data
YouthfulDNA® may obtain consumer health data from:
- You directly;
- Your DNA collection kit and biological sample;
- Genetic-testing and laboratory providers;
- Technology providers supporting genetic analysis or report generation;
- Customer portals;
- Customer-support communications;
- Information generated through your requested genetic-testing Services; and
- Other sources that you authorize or direct to provide information to YouthfulDNA.
YouthfulDNA® does not purchase identifiable genetic or consumer health data from data brokers for use in providing personalized genetic-testing Services.
6. Consumer Health Data We Share
YouthfulDNA® may share consumer health data only as described in this Policy, as necessary to provide a product or Service requested by the consumer, with appropriate consent, or as otherwise permitted or required by applicable law.
Categories of consumer health data that may be shared include:
- Customer-identification information needed to associate a sample or report with the correct customer;
- Kit-registration and sample information;
- Genetic information necessary for testing, analysis, and report generation;
- Report-delivery information;
- Customer-support information;
- Privacy-request information; and
- Other consumer health data reasonably necessary to perform an authorized Service.
YouthfulDNA® does not sell identifiable consumer health data.
7. Categories of Third Parties and Service Providers
YouthfulDNA® may share consumer health data with categories of third parties or service providers including:
- Genetic-testing providers;
- Laboratory service providers involved in sample processing;
- Technology providers supporting genotyping, genetic analysis, report generation, or customer portals;
- Hosting and infrastructure providers;
- Security and fraud-prevention providers;
- Customer-support providers;
- Shipping and fulfillment providers where information is necessary to fulfill a requested Service;
- Professional advisers where legally necessary; and
- Governmental, regulatory, judicial, or law-enforcement authorities where disclosure is legally required or permitted.
YouthfulDNA® may also share information with other providers when specifically requested or authorized by the consumer.
YouthfulDNA® does not currently share consumer health data with any corporate affiliates. If that changes, this Policy will be updated as required by applicable law before such sharing occurs.
YouthfulDNA® does not authorize service providers to use consumer health data for unrelated advertising, independent marketing, or other unauthorized purposes.
8. Consent to Collect Consumer Health Data
Where applicable law requires consent before consumer health data is collected, YouthfulDNA® will obtain that consent before collection unless the collection is necessary to provide a product or Service specifically requested by the consumer.